Constituent-Centric Communications   
   

On-Brand, online: Brand management extranets build brand success

In today's increasingly cluttered competitive environment, clear and consistent branded communications are key to brand awareness and reputation. In addition, they increase operating efficiency (both internally and with agencies and vendors) and save real money. As a pioneer in online brand management, Design Trust helps our clients manage their brand programs, distribute brand assets, provide use guidelines and educate users about brand-related issues. Client successes include:

  • Ernst & Young's The Branding Zone: The award-winning industry standard brand management and education site developed under the leadership of E&Y branding guru David Reyes-Guerra. The Branding Zone achieves millions of dollars in documented savings each year.

  • Xerox BrandCom: The integrated brand, marketing and public relations portal incoporating brand assets, advertising, public relations, Olympic identity materials and Naming University -- an intellectual property education and guidelines resource.

  • IBM WebCentral: Web development guidelines for IBM North America's operations (featuring one of the first animated identities).

  • Enron brandsite: A database-driven asset repository of corporate brand assets, guidelines and corporate images, including photo copyright information and use requirements, developed in partnership with Ogilvy & Mather.

To discuss your company's brand management requirements, please contact Mr. David Cundy, president, via e-mail at david.cundy@designtrust.com or by phone at 203 761-1412, extension 115.

Online brand education
Brand management
  extranets
Identity standards &
  guidelines
Intellectual property
  education
BrandCom (Xerox)
The Branding Zone
  (Ernst & Young)
brandsite (Enron)
WebCentral (IBM)
Reznick Group
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