Constituent-Centric Communications   
   

Reputation, Revenue, Recruiting: Marketing your consulting / professional services firm

Today, marketing in consulting and professional services means more than just sales: it means building reputation, gaining new business, and attracting and retaining desired talent. It's no surprise that those firms that are most successful have consciously bred brand-building and proactive marketing into their cultural DNA. The reasons to establish effective marketing programs are many, and include strategic growth and acquisition plans, maintaining levels of business commensurate with staff, attracting the best talent, and partner exit strategies.

Design Trust works with consulting and professional services firms to build marketing programs appropriate to their cultures. If your firm is building a marketing program, Design Trust will provide every major component -- including positioning, messaging, identity, informational materials, website, advertising, public relations and signage. Applying a strategic assessment process and our proprietary "Constituent-Centric Communications" model, we'll help you position your firm to reach desired constituents and create messages that will succinctly communicate value.

If your firm has an established marketing program, Design Trust will provide on-brand deliverables, best practices insights and online tools -- such as brand management extranets and brand education programs -- that will ensure the most consistent and brand messages and presentations throughout your organization.

Whether yours is an accounting, architecture, law, strategic consulting or other professional services firm, Design Trust will create compelling communications to present your brand with credibility. Because we are a consulting firm ourselves (our sister firm Experegy provides strategic assessment services), we understand the consulting and professional services culture.

To discuss your firm's branding, marketing or communications needs, please contact Mr. David Cundy, president, via e-mail at david.cundy@designtrust.com or by phone at 203 761-1412, extension 115.

Advertising campaigns
Benchmarks,
  competitive

Identities &
  product names

Interactive education
Marketing collateral
Public relations
Signage
Website development
  & hosting

Andersen Consulting
  (now Accenture)
Becker + Becker
Cohen, Burger, Schwartz
  & Sax

The Conference Board
DeMartine Group
Dun & Bradstreet
Ernst & Young
Ferris Architects
Gullans & Brooks
PK Associates
Reznick Group
Rob Sanders Architects
Russell Reynolds
USI Real Estate

Copyright © 2006 Design Trust® Inc