Constituent-Centric Communications   
   
Creating a winning name and logo for your company 

If you are launching a new company, have merged with another, or need to reposition your company for continued success, you'll need a name and/or visual identity. You may also need a brand statement (tagline) that communicates your company's positioning clearly, and that differentiates your company from the competition. In today's unforgiving competitive environment, with global customer scrutiny and cluttered trademark field, you can't afford the misstep of intellectual property that fails to provide competitive advantage, survive the trademark examination process, or provide a viable web address.

Design Trust has over two decades' experience creating unique names, award-winning visual identities, and compelling brand statements for clients large and small in a broad range of industries. We begin with a due diligence process, conducting strategic assessments and competitive benchmarks that will give you invaluable positioning and competitive insights. We next incorporate these insights into names, logos and brand statements that resonate with desired constituents. Clients tell us that our "Constituent-Centric Communications" approach helps them internally clarify their messages and take their strategy to market more effectively.

To discuss your company's naming and identity requirements, please contact Mr. David Cundy, president, via e-mail at david.cundy@designtrust.com or by phone at 203 761-1412, extension 115.

Benchmarks,
  competitive

Names
Identities,
  corporate
Identities,
  product/program
Taglines
  (Brand statements)
Trademark research
URL research &
  procurement

Review identity portfolio

Identities
(* = award winner)
Alex Klein Associates
Anchin, Block & Anchin
Andrews*
China Bowl Foods*
CityTrust Private Banking
Connecticut Public
  Television (30th Anniv.)
Drivers Unlimited
Greenwich Capital
  Human Resources*
Group 585*
Heartline Foods*
Human Interface Group*
IBM BesTeam
IDEA*
National Jobs for All Coalition
Navios
Navios 50th Anniversary
New York Now*
NHL*
NovaCare
Nsoft*
Primo Amore*
Reznick Group
Safety 360/365 (Pharma)
Sea Advisors
Shankle Construction
Sostenica
the Tomorrow Lab*
The Wauregan
Transcentive
United Rentals
Wayfarer Aviation
WebCentral (IBM)
Yale
  (University Arms)

Names / Taglines
BrandArbiter
e21 (ABB)
Experegy
Gerling Global
  Financial Products
Global Campus (IBM)
Global Navigator (Chase)
Learning Space (Lotus)
MindSpan Solutions (IBM)
Mwave (IBM &
  Texas Instruments)
NovaCare
Nsoft
PeopleSite (Chase)
Reznick Group
Safety 360/365 (Pfizer)
Sheaffer Valor (tagline)
SiteGovernance
the Tomorrow Lab
Transcentive
Wayfarer Aviation
Wayfarer StarShares


 

Copyright © 2006 Design Trust® Inc