Design Trust Launches National Ad Campaigns for Reznick Group

Reznick Group, ranked among the top 20 accounting firms in the United States, has engaged Design Trust of Wilton to develop a series of advertising campaigns including brand promotion and recruiting. The firm, formerly Reznick, Fedder and Silverman, has national headquarters in Bethesda, Md., and regional headquarters in Baltimore, Atlanta, Chicago, Sacramento and Charlotte, N.C.
-- To announce the firm’s new name and to promote its leadership position, ads are running in primary business publications where Reznick Group has offices.
-- To promote Reznick Group’s expertise and leadership in the affordable housing and real estate industries, ads have been created and are being run in national trade magazines.
-- To recruit experienced accounting professionals, Reznick Group is advertising in selected markets, focusing on the opportunities of the firm and its success.

“Thanks to our clients, Reznick Group is enjoying unprecedented success,” said Kenneth E. Baggett, managing principal for the firm. “Our new ad campaigns reflect commitment to provide clients with the industry experience, quality work products and sound, objective business advice to help their businesses succeed.”

Reznick Group’s logo and brand statement, redesigned Web site (www.reznickgroup.com) as well as other marketing and sales-support materials were developed by Design Trust, a communications and marketing firm in Wilton, Conn. The creative and strategic materials were based on a marketing and competitive assessment carried out by Experegy, Inc., also based in Wilton.

“Reznick Group’s new campaigns support our national and regional growth strategies,” said Suzanne Bouhia, National Director of Marketing. “Our integrated branding and design system ensures a consistent presentation to the marketplace.”

“The campaigns Design Trust created for Reznick Group reflect our constituent-centric approach to marketing. The messages and graphical presentations demonstrate a deep responsiveness to customer needs,” said John Peterson, senior strategic consultant.